[FRA:] From Hegel to Madonna

[James Rovira]

I beginning to think our real fetish is the fetish of the new.  The new
insight, the new critique, the new development, the new concept.

Jim R

On Thu, Jan 22, 2009 at 12:22 PM, Ralph Dumain <
rdumain at autodidactproject.org> wrote:

> I don't know what to make of this, but I read that Adorno figures
> into this analysis.
>
>  From Hegel to Madonna: Towards a General Economy of "Commodity
> Fetishism" (S U N Y Series in Postmodern Culture) (Paperback)
> by Robert Miklitsch
>
> http://www.amazon.com/Hegel-Madonna-Commodity-Fetishism-Postmodern/dp/0791435407/ref=sr_1_1?ie=UTF8&s=books&qid=1232644149&sr=1-1
>
> "From Hegel to Madonna presents a genealogical survey of the
> discourses of negation and affirmation associated with the work of
> Hegel, Adorno, Deleuze, and Guattari; then, rotating from the
> philosophical to the political-economic axis, turns to the problem of
> a general economy of "commodity-fetishism." Drawing on the work of
> Marx and Freud, Miklitsch mobilizes a new, renewed understanding of
> "commodity fetishism"--what he calls the commodity-body-sign--in
> order to examine received notions of consumption and commodification.
> The aim is to envision a dialectical mode of critique, at once
> critical and affirmative, that can account for the cultural
> contradictions of late capitalism. The author also analyzes the
> phenomenon of Madonna Studies, reading the interest in the pop star
> as a sign of the academic times, a symptomatic figure not only of
> cultural studies in all its celebratory, cultural-populist excess but
> of a critical discourse responsive to postmodern culture in all its
> politically complex mutability."
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-- 
James Rovira
Tiffin University
龍火士心