[CST-2] E-commerce - individualisation vs personalisation

James Srinivasan jrs53@cam.ac.uk
Sun, 2 Jun 2002 21:57:06 +0100


My notes about the definitions of individualisation and personalisation from
Tim King's lecture and the examples class seem to exactly contradict each
other. Does anyone have a non-contradictory definition for which is which?

Many Thanks,

James